« Marketing Services | Keywords research, analysis and keyword marketing services

Keyword analysis, keyword research and optimisation works because every second of every day your potential customers type search criteria into their search engines that lead them directly to the competition.

WebActiv co-ordinate sophisticated keyword analysis and keyword research to determine which keywords, search terms, phrases and themes are most commonly selected by the customers searching for your information, products or services.

Market research

Business benefits

1. Identify your competitive market and see what types of websites are ranking for your keywords that you deem to be important.
2. Understand the search profile of your main competitors

Services

1. Keyword competitor analysis
2. Competitor profile report covering your key competitors that can be used as a benchmark for competitive search advantage.

Keyword analysis

Business benefits

• Identify the search criteria used by your target audience and keyword terms used by your competition to find your type of business.
• Identify the search criteria used by your competitors.
• Identify keywords that are part of your every day vocabulary
• Identify keyword popularity to determine the number of daily queries made across all the major search engines.
• Review search terms to determine the best ranking advantage taking into account the competitive nature, search volume and business priority.
• Keyword planning to determine how best to integrate key words and phrases throughout the search marketing campaigns, website directory structure, webpage optimisation and link marketing strategies.

Keyword marketing services

• Web site, business domain and competitor keyword research
• Keyword report containing recommended keywords and search phrase popularity categorized by your product and service types.
• Highlight secondary search terms relevant to your business.

Keyword position reporting

• Online ranking and historical positioning reports

Search engine marketing services

• Market research and keyword analysis
• Search engine optimisation, web page optimisation
• Website submission, search engine submission
• Pay-per-click advertising and management
• Link building, inbound link marketing
• Search maintenance & keyword position reporting

Marketing clients include:

• Thomson
• JetSave
• BASF
• Merthyr Tydfil County Council
• Business Support Solutions
• Aquarium Software Limited
• CG-UK
• Excel World
• Chicago & Illinois Tourist Office
• More ...