« Marketing Services | Link promotion marketing, Inbound link strategy and management services

The majority of major crawler-based search engines such as Google, MSN and Yahoo use link popularity as part of their ranking algorithms and score your Website based on this information. Link popularity is a term that means how the search engines determine the quantity, quality and context of inbound and outbound links from other websites, preferably with your niche keyword anchor text.

Increasing your link popularity will improve how well your pages rank in crawler-based search engines, but the key is building a network of good inbound links that are relevant to your type of business, it's not the quantity of inbound links but the quality of the sites linking to you.

Business benefits

• Increase search engine ranking through link promotion
• Increase brand awareness
• Establish link partner candidates and placements for your industry

Link promotion marketing services

• Link building strategy and management
• Link popularity analysis
• Advice on which 3rd party websites to target
• Ensure link context is relevant making use of your search terms
• Submit link reciprocal requests to your partner candidates

Link baiting, social network marketing

Rather than hunting out links, the purpose of link baiting is to bring the links to your site through unique and popular site content, to create something that naturally attracts backlinks by getting people to discuss it on forums, blogg or post it on social net work sites such as del.icio.us, facebook or MySpace.

With link baiting there are essentially 5 types of “hooks” to encourage links. These are: News, Contrary, Attack, Resource and Humor. You publish a new page on a topic and publish it on the web.

WebActiv provides your e-business with a comprehensive link baiting strategy, backed up with consultancy on ways to further enhance your link popularity to increase your website's online visibility.

Business benefits

• Increase search engine ranking
• Increase brand awareness
• Provoke your target audience to point high quality links at your site

Link baiting services

• Creative copywriting. 5 types of “hooks” to encourage links. These are: News, Contrary, Attack, Resource and Humor.
• Content submission promoted through social networks
• Content submission promoted through PR networks
• Manual content submission through the search engines
• Search submit content submission
• XML SiteMap and Crawl Rate Optimisation covering Google, MSN, Yahoo and ASK.
• Newsfeed or Blog set-up
• Social network book marking

Search engine marketing services

• Market research and keyword analysis
• Search engine optimisation, web page optimisation
• Website submission, search engine submission
• Pay-per-click advertising and management
• Link building, inbound link marketing
• Search maintenance & keyword position reporting

Marketing clients include:

• Thomson
• JetSave
• BASF
• Merthyr Tydfil County Council
• Business Support Solutions
• Aquarium Software Limited
• CG-UK
• Excel World
• Chicago & Illinois Tourist Office
• More ...